Marketing Insights

For doing every study on market, consumers, products, services, trends, and forecasts, indeed a comprehensive research is needed. Depending on the structure of study, methodology to use differs. Below, You are provided with the video lessons to understand what research methods are and how you can implement them according to the area of your research.

• Research Decision,
• History of Marketing Research,
• Structure of Market research Industry,
• The Types of Research Service Available,
• Research Considerations,
• Career Opportunities in Marketing Research,
• A History of Planing Research,
• Research using the marketing research mix,
• Methodology Options Available to the Researchers,
• Preparing a briefing document and a research proposal,
• A History of Desk Research,
• The Nature of Desk Research,
• The Benefits and Limitation of Desk Research,
• Different Sources of Secondary Data,
• Planning Effective Searches,
• A History of Data Capture,
• Factors that Affect Cooperation,
• Different Data Capture Method,
• Benefits and Limitations of Different Methods of Data Capture,
• A History of Sampling,
• Stages of Sampling,
• Sampling Source and Sampling Frames,
• Different Sampling Approaches,
• How Sample Size is Determined,
• Qual Versus Quant Sampling,
• Respondents Ability that Impact on Research,
• The Supporting Materials Used by Researchers,
• Projective Techniques,
• A History of Qualitative Research,
• The Purpose of Qualitative Research,
• Different Types of Qualitative Research,
• The Benefits of Qualitative Research,
• The Limitations of Qualitative Research,
• A History of Quantitative Research,
• The Purpose of Quantitative Research,
• Different Approaches to Quantitative Research,
• Benefits of Quantitative Research,
• Limitations of Quantitative Research,
• A History of Analysis,
• The Purpose of Analysis,
• Qualitative Analysis,
• The Nature of Quantitative Analysis,
• How to Assess the Accuracy of Results,
• The History of Reporting,
• The Purpose of Reports and Presentations,
• Main Aspects of Report-Writing,
• Differences Between FMCG & B2B Research,
• The Purpose of B2B Research,
• Population Involved in B2B Research,
• The Procedure Used in B2B Research,
• Publication of B2B Research,
• The Main Aspects of Personal Presentations,
• Differences Between Domestic & International Research,
• The Purpose of International Research,
• Populations for International Research,
• Procedures Used in International Research,
• International Research Publication,
• Audience and Advertising Research Purposes,
• Populations Involved in Audience Research,
• Audience Research Procedures,
• Social Research Procedures,
• The Population in Social Research,
• The Social Research Publication,
• Purposes of Social Research,
• Publishing Online Research Results,
• Online Research Procedure,
• Populations for Online Research,
• Purpose of Online Research,
• Differences Between Traditional & Online Research,
• Career Opportunities in Marketing Research,
• Research Considerations,
• The Types of Research Service Available,
• Structure of the Market Research Industry,
• The History of Marketing Research,
• Research for Decisions,