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Archive for the ‘ Marketing ’ Category

Issues to Discuss in a Marketing Plan

  • May 27th, 2011
  • Posted in Marketing

A good Marketing Plan consists of: 1- Executive Summary 2- Situational Analysis a)  Market Summary Target Market Market Demographics Demographics Geographics Behavior Factor Market Needs Market Trends Market Growth b)  SWOT Analysis Strengths Weaknesses Opportunities Threats c)  Competition d) Product Offering e)  Key to Success f)  Critical Issues 3- Marketing Strategy a)  Vision and Mission b)  Marketing Objectives c)  Financial Objectives d) Target Markets e)  Positioning [ READ MORE ]

Why Marketing is Important?

  • May 26th, 2011
  • Posted in Marketing

In today’s world, success of every business depends on its marketing strategies. All individuals, companies and organizations are intentionally or unintentionally involved in the process of marketing whether they play a role of marketer, consumer or etc. It covers all activities of human being starting from basic needs. Definition of marketing by the American Marketing Association is [ READ MORE ]

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Recent Posts

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